By Alia Shoaib Newsweek
Florida's tourism industry leaders are raising concerns over proposed legislation that could dismantle the existing tourism promotion infrastructure.
Newsweek reached out to state Rep. Monique Miller, one of the sponsors of the bill, via email on Tuesday.
Why It Matters
Florida's tourism industry is one of the largest drivers of the state's economy, generating billions in tax revenue and supporting hundreds of thousands of jobs.
Industry leaders are warning that redirecting funding away from tourism promotion could reduce visitor numbers and weaken a vital stream of income for the state.
What To Know
In Florida the Tourist Development Tax, a levy collected from visitors staying at short-term rentals, has traditionally been used to fund local tourism marketing efforts through Tourist Development Councils.
However, two new bills-House Bill 1221 and House Bill 7033-aim to dissolve the Tourist Development Councils and instead redirect the tax revenue to offset property taxes.
Under HB 1221, counties would have to reapprove their Tourist Development Tax every eight years or lose it, making funding for tourism promotion more unstable or uncertain.
Supporters of the proposal argue that shifting the revenue toward property tax relief would ease the financial burden on residents.
But tourism industry leaders warn that cutting funding for tourism promotion could hurt the industry and threaten a critical source of income for the state.
One industry leader said they are "sounding the alarm" over the bill, while another said the changes could put Florida's tourism economy "on a never-ending treadmill of uncertainty."
What People Are Saying
Robert Skrob, executive director of the Florida Attractions Association, said: "For weeks, we've been sounding the alarm about House Bill 1221 by Representative Monique Miller (R)-a proposal that would force all Tourist Development Taxes (TDTs) to expire every eight years, placing Florida's tourism economy on a never-ending treadmill of uncertainty."
He added that a new amendment "not only maintains the damaging 8-year sunset provision-it completely eliminates the ability of counties to use TDTs for their intended purpose: promoting tourism."
Milton Segarra, President and CEO of Discover The Palm Beaches, said: "If we disrupt that balance to the level of what this particular legislation is proposing, to really defund this model, it will have very negative impacts, including the loss of thousands of jobs, not only here in Palm Beach County, but across the state."
Rep. Monique Miller told the House State Affairs Committee: "Tourists flock here to spend their money. This bill gives local governments more control over these taxes and the power to use tax revenues to make Florida more affordable for its residents."
"People are losing their homes. We have to bring them relief. This is a way to bring them immediate relief."
What Happens Next
The proposal has been passed by the state House and now faces deliberation by the state Senate.
Tourism industry leaders are likely to continue lobbying against the bills and warning lawmakers about the long-term economic risks.
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This story was originally published April 29, 2025 at 6:53 AM.
